E-Commerce Portfolio & Case Studies | Rao Muhammad Ali
Work That Actually Grows Revenue

Real brands.
Real outcomes.
Real numbers.

Every project here started with a specific problem — slow store, zero traffic, wasted ad spend, or a conversion rate that couldn't justify its existence. Here's what happened after I got involved.

35+
Projects
Delivered
5
Countries
Served
42%
Avg. CVR
Lift
4.8★
Client
Rating
Portfolio Results — Live Feed
35+ projects
Sparkle Decors
Shopify Build + SEO · 🇬🇧 UK
0 → Orders ✓
Leather Store USA
Shopify + CRO + Meta Ads · 🇺🇸 USA
Live & Selling
Bazar Bareez
Shopify A–Z + Growth · 🇬🇧 UK
CVR +38%
Tech Gadgets
Shopify + Growth Strategy · 🌍 INT
Sales ↑ Fast
Organic Foods UK
WooCommerce + CRO · 🇬🇧 UK
Abandon ↓27%
UAE Retail Brand
Full Store + SEO · 🇦🇪 UAE
Traffic +142%
Each result above is from a real project. Scroll down for the full case studies.
Shopify & WooCommerce Both platforms, expert-level
USA · UK · UAE · Canada · AU International portfolio
Strategy First Every project starts with an audit
Full-Funnel Systems SEO + CRO + Design + Ads
Case Studies

Projects built on strategy, not guesswork

Every project below started with a real business problem. What you see here are the outcomes — not the prettiest mockups, but the actual results.

Home Decor

Sparkle Decors

A UK home decor brand with beautiful products and zero online presence. Built the full Shopify store from scratch, laid the complete SEO foundation, and structured a social content strategy. Went from no store to consistent monthly orders in 3 months.

Shopify Build E-Commerce SEO Social Strategy CRO Architecture
Zero → Live
Full Launch
3 mo
First Orders
SEO ✓
Foundation
Fashion · Leather Goods

Leather Store USA

Premium leather jacket brand entering the US market. Full Shopify build, brand identity system, conversion-focused product pages, and connected Meta Ads from launch day. A strategy-first project built to generate revenue from day one — not just look premium.

Shopify Build Brand Identity CRO Meta Ads Setup
Full
Shopify Build
CRO ✓
Optimized
Ads Live
Profitable
Fashion & Accessories

Bazar Bareez

Stylish jewellery and fashion accessories for modern buyers. A complete A-to-Z Shopify build with a conversion-focused product architecture, growth strategy, and a repeat-purchase structure built into the store from day one.

Shopify Build Growth Strategy Product Architecture UX Design
A–Z
Full Build
Growth
Strategy
Live ✓
Selling
Tech Accessories

Tech Gadgets

A tech accessories brand with good products but a store that wasn't converting. Implemented a full growth strategy — store restructure, SEO, and performance optimization. Sales performance improved rapidly with complete transparency throughout the process.

Growth Strategy Store Restructure SEO Speed Optimization
Full
Growth Plan
Fast
Sales Lift
4.8★
Client Rating
Food & Organic Products

Organic Foods UK

A UK organic food brand losing sales at checkout despite solid traffic. Found what three previous developers missed — broken mobile checkout, missing trust signals, unnecessary form steps. Checkout abandonment dropped in the first two weeks. ROI was immediate.

WooCommerce CRO Checkout Fixes Trust Signals Mobile UX
↓27%
Cart Abandon
2 wks
To Results
Instant
ROI
Retail & Lifestyle

Dubai Retail Brand

A lifestyle and retail brand in Dubai with a strong offline presence that needed a digital growth engine. Full store build, SEO foundation, and digital presence strategy. Managed their entire digital presence — store, social, and SEO — with consistent inbound growth.

Shopify Build SEO Social Media Digital Strategy
+142%
Organic Traffic
90 days
SEO Growth
Inbound ↑
Leads
Beauty & Skincare

Beauty E-Store USA

A US beauty brand running Meta Ads to a store with sub-1% conversion — paying for traffic that wasn't converting. Fixed the funnel first, then scaled the ads. Conversion rate improvement was immediate and sustained. Revenue grew without increasing ad spend.

CRO Meta Ads Optimization Product Page Redesign Trust Signals
+38%
CVR Lift
Same
Ad Spend
Rev ↑
More Revenue
E-Commerce · General

US WooCommerce SEO Project

A US-based WooCommerce store with zero organic visibility — fully dependent on paid ads. Technical SEO audit, complete on-page restructure, product and collection page optimisation, and content strategy. Organic traffic grew consistently month over month.

Technical SEO On-Page SEO Content Strategy Schema Markup
+142%
Organic Traffic
90 days
To Growth
MoM ↑
Every Month
Lifestyle & Home

Canadian Lifestyle Brand

A Canadian lifestyle brand that needed a complete digital overhaul — new Shopify store, SEO foundation, and Meta Ads infrastructure. Built as a full growth system, connecting every channel so that SEO, ads, and CRO all compound together rather than operate in silos.

Shopify Build SEO Foundation Meta Ads Growth System
Full
System Built
All 3
Channels Active
Rev ↑
Compounding
Industries Served

I know how buyers think in these niches

Each industry has different buying psychology. I've built conversion systems across all of them.

Home Decor
Multiple projects · USA & UK
Fashion & Apparel
Multiple projects · USA, UK & UAE
Beauty & Skincare
Multiple projects · USA & AU
Tech Accessories
Multiple projects · International
Food & Organic
Multiple projects · UK & AU
Supplements & Health
Multiple projects · USA & CA
Lifestyle & Retail
Multiple projects · UAE & UK
Accessories & Jewellery
Multiple projects · UK & EU

Every project starts with a real audit

Before I propose anything, I look at your actual numbers. You'll never get a generic proposal from me.

You always know what's being done and why

Every action comes with a reason and expected outcome. If I can't explain why it moves revenue, I don't do it.

Direct access — no account managers

You have my direct line. Respond within 24 hours on weekdays. No ticket systems, no middlemen.

I stay until the numbers move

I don't deliver and disappear. I stay invested until we see the growth we set out to achieve.

What Clients Say

In their words, not mine.

4.8 ★ average rating across 35+ completed projects.

★★★★★

"Rao implemented a full growth strategy on our Shopify store. Sales performance improved rapidly and the process was completely transparent. Best investment we've made in our brand."

Rizwan Ahmed
CEO, Tech Gadgets
★★★★★

"He actually understands e-commerce, not just code. Our WooCommerce organic traffic grew every single month after he restructured our SEO foundation. Results were clear."

James Carter
Founder · 🇺🇸 USA
★★★★★

"Checkout abandonment dropped in the first two weeks. Rao found what three previous developers missed. The ROI on this engagement was immediate — and has compounded every month since."

Liam Johnson
Founder, Organic Foods · 🇬🇧 UK
Portfolio FAQs

Questions before you reach out

Yes — book a free strategy call and I'll walk you through live stores relevant to your niche. Some clients prefer confidentiality, which I respect; those appear here as anonymised outcomes. On a call, I can show you work directly relevant to what you're building.

Yes — the industries shown are my most common but not my only work. If your niche isn't listed, book a call. The growth system I build is transferable: SEO, CRO, conversion architecture, and paid media all follow the same fundamentals regardless of what you sell.

CRO improvements typically show within 30–60 days. SEO traffic growth begins at around 90 days and compounds from there. Store builds are delivered in 7–21 days depending on scope. I'll give you an honest timeline on the audit call based on your specific store's condition.

Absolutely — and this is actually the majority of my work. Most of the results above came from improving stores that were already live but underperforming. A full rebuild is only recommended when the platform, architecture, or speed fundamentals are too broken to fix incrementally.

Yes. The majority of my clients are in the USA, UK, UAE, Canada, and Australia — as you can see in the portfolio above. I work entirely remotely and structure communication around your time zone. Time differences have never been an issue for any client.

Book the free 30-minute strategy call below. I'll audit your store live — speed, SEO, conversion flow, and traffic sources — then give you three priority fixes ranked by revenue impact. No pitch, no obligation. You'll leave with a clear direction regardless of whether we work together.

Ready to become the next case study?

Let's find out what your
store could actually do.

Book a free 30-minute strategy call. I'll review your store live, show you exactly where revenue is being lost, and give you a clear direction — whether we work together or not.

🔒 No commitment  ·  No credit card  ·  100% free  ·  Only 5 spots per week